Bing Ads vs. Google Adwords
If you are running search campaigns, especially in the US, you should consider Bing Ads as part of your strategy.
As released on Statista, the volume of search queries on Bing Ads has been growing significantly in the past months. The share on past January 2018 reached 23.7% in the United States.
On the other hand, the dominance of Google’s search on Mobile is almost absolute, being one of the most popular mobile apps in the United States.
As a conclusion, Bing Ads certainly will improve your reach and results and cannot be out your PPC campaigns strategy. Furthermore, Bing provides a lower CPC than Google, which is crucial in your decision.
Even using the same budget, breaking it by the same percentage of their shares can be a good start.