Marketing Manager 

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Product Showcase

Masisa "Box" was launched in 2015 as a category innovation. The showcase helped architects and furniture professionals to provide application examples and increase sales appeal with touch and feel experience. 

Digital App

From the commodity to the value-added. A brand new idea translated in the first app in the segment to showcase the product application digitally. The app created for mobile devices brought to the industry a new approach in how to sell and increase product mix and profitability. 

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Innovation in Pop Materials

Custom projects to display products characteristics through innovation and impact. Image: SuperMDF is displayed in a wet box showing its water resistance.