Are your Paid Search Campaign goals Conversions or ROI? The Search Terms section is one of the most important insight areas for you. Sear...

A new possibility of formats and especially short-form Ads has been growing in share and results, opening a higher potential for media pl...

Google launched new Enhanced Text Ads, allowing advertisers to write more characters on Search Ads. Now, the Headlines have more spaces o...

Social Media Examiner, is one of my favorites podcast channels to be up to date with strategies, news, and trends related to social media...

If you are running search campaigns, especially in the US, you should consider Bing Ads as part of your strategy. As released on Statista...

Past months, I have been focusing my digital marketing projects on Adwords, both Search and Display networks. The possibilities and funct...

The right digital marketing toll can help professionals and entrepreneurs to identify opportunities and leverage strategies while easily ...