Are your Paid Search Campaign goals Conversions or ROI? The Search Terms section is one of the most important insight areas for you. Search engines like Goog...

A new possibility of formats and especially short-form Ads has been growing in share and results, opening a higher potential for media planners and creatives...

Google launched new Enhanced Text Ads, allowing advertisers to write more characters on Search Ads. Now, the Headlines have more spaces of 30 characters leng...

Social Media Examiner, is one of my favorites podcast channels to be up to date with strategies, news, and trends related to social media marketing. Its rece...

If you are running search campaigns, especially in the US, you should consider Bing Ads as part of your strategy. As released on Statista, the volume of sear...

Past months, I have been focusing my digital marketing projects on Adwords, both Search and Display networks. The possibilities and functionalities are exten...

The right digital marketing toll can help professionals and entrepreneurs to identify opportunities and leverage strategies while easily follow its competito...