Search Terms section is one of the most important insight areas for paid search campaigns when it comes to optimization.

As a digital marketing consultant, productivity and time management really matter. Learn more about reporting best practices.

A new possibility of formats and especially short-form Ads has been growing in share and results, opening a higher potential for media...

Google launched new Enhanced Text Ads, allowing advertisers to write more characters on Search Ads. Now, the Headlines have more spaces...

Social Media Examiner, is one of my favorites podcast channels to be up to date with strategies, news, and trends related to social media...

If you are running search campaigns, especially in the US, you should consider Bing Ads as part of your strategy. As released on...

The right digital marketing toll can help professionals and entrepreneurs to identify opportunities and leverage strategies while easily...